Creative Capers is very excited to introduce BirthdayLand, our first brand launched under the Digiplush label. BirthdayLand is a multi-dimensional toy, app, and entertainment property which we predict will have tremendously strong legs for years to come. The first line of toys are available now at Toys”R”Us nationwide. Over the next 12-18 months the property will be expanding out into many areas of entertainment and merchandising, including Amazon.com
Creative Capers designed two plush toy lines for the launch: the Birthdaykins and Huggaloons. They were manufactured with our partners Kids Preferred, one of the largest plush toy manufacturers in the world. The first physical toys launched in late November 2014 exclusively at select Toys”R”Us stores. In February 2015, the program expanded to all Toys“R”Us Stores nationwide as the anchor of the birthday department in the stores.
For more info, visit BirthdayLandToys.com.
Creative Capers designed and produced a BirthdayLand app experience to coincide with the launch of the plush in stores. The app introduces the property to families both in the store and at home. It is a free download available on iTunes, Amazon and Google Play, and features five free activities, plus in-app purchase opportunities (unless you have a code free with purchase of a toy). The app was built in Unity, and animated in Flash.